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A Bold Financial Strategy for the Future of Lending and Technology

Poonawalla Fincorp is revamping its operations with a clear strategy for long-term success. The company’s transformation includes a shift towards secured lending, the integration of artificial intelligence (AI), and a strategic leadership change. With a focus on innovation and efficiency, Poonawalla Fincorp is positioning itself to thrive in an ever-evolving financial landscape.

Poonawalla Fincorp


Embracing Secured Lending

Poonawalla Fincorp’s new focus on secured lending is central to its strategy for stability and growth. By concentrating on products like loans against property, housing loans, and gold loans, the company is ensuring its portfolio remains secure while minimizing risks. This approach will help Poonawalla Fincorp maintain steady growth while focusing on more reliable, secured lending products.

Currently, Poonawalla Fincorp’s assets under management (AUM) total ₹30,000 crore, with the company aiming for a 35-40% growth rate annually. Over the next five to seven years, Poonawalla Fincorp plans to reach ₹1 lakh crore in AUM, marking a significant milestone in its growth journey.

AI and Digital Transformation

Poonawalla Fincorp is also leveraging AI technology to improve operational efficiency and enhance customer experience. By integrating AI into underwriting, customer service, and internal operations, the company aims to deliver faster services and make more informed decisions. AI is enabling Poonawalla Fincorp to stay competitive in a rapidly changing digital landscape.

The company has also incorporated AI into its HR processes, cutting down hiring time by 90% and making recruitment more efficient. Poonawalla Fincorp has developed an AI-powered WhatsApp bot to assist employees with routine queries, improving internal communication and support.

Leadership Change for Future Growth

A pivotal change in Poonawalla Fincorp’s transformation is the appointment of Amit Kumar Singh as the new Head of Payments and Cards. Singh’s expertise in digital payments and financial services will play a crucial role in driving the company’s digital strategy. His leadership will help Poonawalla Fincorp expand its digital offerings and strengthen its presence in the digital payments space.

Branch Expansion and New Product Offerings

In addition to digital initiatives, Poonawalla Fincorp is also growing its physical footprint. With plans to increase its branch network from 100 to 400, the company is working to broaden its reach and make its services more accessible to a larger customer base. This expansion will help the company capture untapped markets and grow its customer base.

Furthermore, Poonawalla Fincorp is diversifying its product range with new offerings such as loans for small businesses, education, and used cars. These products will cater to a broader audience and help the company tap into new segments of the market.

The Road to Success

With a clear strategy in place and leadership driving change, Poonawalla Fincorp is well-positioned for future growth. The company’s focus on secured lending, AI-driven innovation, and leadership development ensures that it is ready for long-term success. By diversifying its offerings and expanding its presence, Poonawalla Fincorp is building a solid foundation for the years ahead.

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